A press tour ahead of Plast 2026

A strategic milestone is approaching for Plast 2026, the twentieth edition of Europe's leading annual trade fair dedicated to the plastics and rubber industry, scheduled for 9-12 June 2026 at Fiera Milano. From 24 to 26 February, a press tour will take place in our country, featuring the participation of around thirty Italian and international journalists representing the sector's leading trade publications.

The initiative, organised by Promaplast, the Milan exhibition's organiser, in collaboration with several exhibiting companies whose facilities will be destinations for guided visits, will offer national and international media an exclusive preview of the innovations that will characterise the forthcoming edition of Plast. The programme also includes a focus on how transformation processes are redefining the plastics industry and networking opportunities.

"The press tour represents a fundamental moment for presenting to the national and international press the innovations that will be showcased at Plast 2026," emphasises Mario Maggiani, Managing Director of Promaplast. "The presence of journalists from various countries, including our own, confirms the global interest in our exhibition and Italy's central role in machinery and equipment dedicated to the plastics and rubber industry."

The event forms part of Plast 2026's international communications strategy, which aims to consolidate its position as the reference trade fair for sector operators within the European landscape.