News for the plastics and rubber industry. Macplas
Marketing Wednesday, 12 May 2021

Live and online, extraordinary edition of "Inside" by Biesse Group

A global event with the participation of all divisions, an extraordinary edition that combines the real and the virtual: the new spring edition of “Inside” is around the corner, starring technology by Biesse, Intermac and Diamut in a well-rounded content-rich event that is not to be missed.


The special spring edition includes in-person showroom demonstrations and guided tours that comply with health and safety protocols, as well as online tech webinars and in-depth sessions, to connect with our experts from home. The event is scheduled for May 10 to 28 May at the Pesaro Campus and online with a new edition of the global Biesse Group event, dedicated to the latest solutions for machining wood, advanced materials, glass and stone. The Inside Spring event is a continuation of Biesse Group exclusive “on-life” format, which first launched with Inside in Action last autumn. The format spans two versions: one “offline” and one “online”.


The Biesse and Intermac showrooms in Pesaro open their doors to the over 60 machines, products and digital services that are waiting to be discovered, fully respecting protocols for the health and safety of customers, employees and the workplace. Thanks to an online booking system dedicated to the event, customers can book their visits and technical demonstrations autonomously, on the basis of daily availability and in compliance with safety regulations. To illustrate Biesse and Intermac solutions while guaranteeing safe environments, 20 business lounge areas will be exclusively dedicated to welcoming customers.


Through a single registration on, customers are granted access to a rich programme schedule that puts the spotlight on technological innovation offering the latest news about products and processes. The online version of the Inside Spring event is built around “Technology in Action” with its premium in-depth and exclusive content, tech videos about cutting edge technology translated in 8 languages and broadcast in streaming for different time zones: America, Europe and Asia-Pacific. During the video broadcasts customers can interact with company experts thanks to a chat that remains open the whole time and allows them to communicate in their local language, with the added option of activating a video call for a one-to-one meeting.


The “Make & Talk” series also continues with its in-depth sessions and success stories offering a picture of the challenges the future has already set before us today. Two new appointments are hosted at the Casa Lago location in Milan. These are scheduled for the first and last day of the event and feature two special guests. On May 10 the “Next Comes First” series broadcasts a sustainability and competitiveness talk with the exclusive participation of Rossella Sobrero, President of the Public Relations Federation (FERPI), long-time organizer of the Corporate Social Responsibility (CSR) show. And on May 28 the “Futuring” series hosts a conversation with Daniele Lago, CEO and Head of design Lago for a talk under the heading “May Design Transform Society”.


The sessions about technology and innovation, available in the showroom or in the digital versions, are driven by “Automaction” and “Smartaction”, Biesse two approaches to the digital transformation. The former works to meet the needs of large industrial plants that wish to reinforce and enhance their manufacturing performance, while the latter responds to the needs of medium and small businesses, presenting all the advantages that digitalization has to offer.