News for the plastics and rubber industry. Macplas
Marketing Tuesday, 19 July 2022

In KraussMaffei a new head of corporate communication and marketing

Starting July 1, 2022, Lizette Ruiz Guevara has been made responsible for global corporate communications and marketing at KraussMaffei. She reports to KraussMaffei Group CEO, Michael Ruf, and succeeds Marion Sommerwerck, who left KraussMaffei of her own volition in February 2022.


"We are very pleased that we were able to win Ruiz Guevara for this position. With her many years of experience and profound knowledge of the industry, she will decisively advance KraussMaffei's positioning both internally and externally," says Michael Ruf.


Ruiz Guevara assesses her appointment as Head of Global Corporate Communications and Marketing as follows: "I feel very honoured to be responsible for global communications and marketing activities at one of the best-known traditional German companies in the mechanical engineering sector. I am looking forward to actively shaping the new KraussMaffei".


She has many years of communications and marketing experience, as well as extensive sales and service expertise. She comes to KraussMaffei from Continental, ContiTech Division, where she most recently headed the Emea Service Region, Conveying Solutions Business Area. Prior to that, she held various management positions at Roche Pharma and Daimler in the areas of Events, Brands, Sales and Central Business Units Communications.