Technology pioneered by Dow will support the reduction in carbon emissions of Crocs shoes by providing bio-based materials for production. The two companies have announced a collaboration to create shoes that balance environmental responsibility with effective performance. Dow will supply bio-based materials for use in Crocs manufacturing process, which have an even lower CO2 impact than their current Croslite material, providing a more sustainable choice for Crocs customers everywhere. This involves Crocs introducing bio-based Croslite into its shoes - the predominant material in Crocs footwear. This bio-based material uses Dow new Ecolibrium technology to create a more sustainable solution with a lower CO2 impact.
New bio-based Croslite will be introduced to modify Crocs existing product lines, uniquely positioning the brand to create a lower carbon footprint footwear as opposed to creating a new and separate sustainable line. This approach provides Crocs customers with the same performance and comfort they expect from the brand, while offering them a product with a lower environmental impact. The collaboration unites both brands in their journey toward carbon neutrality, with Crocs aiming to reduce the carbon footprint of its shoes by 50% by 2030 as part of the brands overall commitment to becoming a net zero brand. Similarly, Dow is working towards reducing its net annual carbon emissions by 5 million metric tons by 2030, and is working relentlessly with customers to help them cut their emissions, embracing alternative feedstocks as one of many solutions.