News for the plastics and rubber industry. Macplas
Materials Wednesday, 22 September 2021

Collaboration for footwear without carbon footprint

Technology pioneered by Dow will support the reduction in carbon emissions of Crocs shoes by providing bio-based materials for production. The two companies have announced a collaboration to create shoes that balance environmental responsibility with effective performance. Dow will supply bio-based materials for use in Crocs manufacturing process, which have an even lower CO2 impact than their current Croslite material, providing a more sustainable choice for Crocs customers everywhere. This involves Crocs introducing bio-based Croslite into its shoes - the predominant material in Crocs footwear. This bio-based material uses Dow new Ecolibrium technology to create a more sustainable solution with a lower CO2 impact.


New bio-based Croslite will be introduced to modify Crocs existing product lines, uniquely positioning the brand to create a lower carbon footprint footwear as opposed to creating a new and separate sustainable line. This approach provides Crocs customers with the same performance and comfort they expect from the brand, while offering them a product with a lower environmental impact. The collaboration unites both brands in their journey toward carbon neutrality, with Crocs aiming to reduce the carbon footprint of its shoes by 50% by 2030 as part of the brands overall commitment to becoming a net zero brand. Similarly, Dow is working towards reducing its net annual carbon emissions by 5 million metric tons by 2030, and is working relentlessly with customers to help them cut their emissions, embracing alternative feedstocks as one of many solutions.