With a market presence dating back 28 years, Arburg has been investing in China continuously and has earned itself a reputation for excellent product quality and service. On September 18, 2020, some 550 invited guests were in attendance for the official inauguration of the Arburg Technology Center (ATC) in Pinghu. 7,700 participants watched the event online. The official opening of the new location followed an open house ceremony featuring fascinating speeches and presentations of innovative applications and processes.
The ATC in Pinghu will enable the company to focus on driving forward our turnkey business in China. Working together with local partners, it will be delivering a wide range of automation solutions and adapting machines to meet customer-specific requirements - even up to complete production cells. The new location and its excellent facilities equip Arburg to do this in the best way possible, which is also expanding its warehousing capacities in order to significantly reduce delivery times.
The new facilities provide more than 2,300 square metres to accommodate in excess of 60 made in Germany Allrounders manufactured exclusively at company headquarters in Lossburg. As well as providing a base for machine specification and automation, the ATC in Pinghu also offers facilities for customers to have their injection moulds tested and attend training courses. The training provision will deliver comprehensive process and application technology support and consulting services drawn from decades of know-how obtained in the fields of plastics processing, automation and digitalisation.
The official inauguration ceremony at the ATC in Pinghu started with an open house featuring an innovation summit. Every single one of the around 550 invited guests was highly impressed by the facilities, the six machines in production and the seminars addressing trends and innovations in plastics processing. Among the highlights were two new innovations that should have been premiered at Chinaplas 2020: the arburgXworld customer portal and an LSR version of an Allrounder from the Golden Electric series designed specifically for processing liquid silicone rubber. Other presentations included the innovative fibre direct compounding process (FDC) for lightweight construction, challenging automated applications for packaging technology and medical technology and Arburg Plastic Freeforming (APF) for industrial additive manufacturing with the Freeformer. Arburg also showcased its digitalisation and service expertise by giving guests a full introduction to the customer portal, the host computer system and after-sales activities.