News for the plastics and rubber industry. Macplas
Marketing Wednesday, 7 July 2021

A digital platform for Econyl regenerated PA

After establishing its solid position in the B2B world, Aquafil is pivoting to reach consumers too, by launching an Econyl e-shop allowing conscious shoppers access to products made from Econyl regenerated PA in one place for the first time.

 

The platform will champion a range of global brands who create their products using Econyl. It was designed to respond to current market trends where digitalization, online sales and sustainability are the winning factors. Initially launching with 15 brands, other like-minded businesses will be invited to join the Econyl club in the coming months.

 

In this first phase, consumers will be able to shop Swimwear, Womenswear, Menswear and Accessories, from brands including ACE, Aisy dance, Aoife, Botanical Beach Babes, C’est la V, Dos Gardenias, Garmont, Karün, Ludovica Gualtieri Milano, Malaika New York, Mermazing, Pacsafe, State Of Matter, Tenue De Soleil and WAO.

 

As well as being a digital space where consumers can browse through a responsible product offering, the platform will also host a variety of content to educate and strengthen knowledge about sustainability and circularity for both brand and consumers.

 

Giulio Bonazzi, CEO and Chairman of Aquafil said: “We are very happy to see the enthusiasm of brands that immediately joined this pioneering project and the passion they have in wanting to change the world one product at a time. We are aware that unity is strength and we are very willing to collaborate with companies that share our same principles”.

 

For the last ten years, Econyl has provided more responsible solutions for the fashion and interior world and is used by brands globally throughout the fashion industry and beyond - from Burberry and Prada to Adidas and Speedo.

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