Sumitomo (SHI) Demag reorganizes itself

Strategic expansion of management

Marketing - Wednesday, 21 November 2018

Effective October 1, 2018, Sumitomo (SHI) Demag strategically aligned its management structure and expanded its management team. A new member of the management team, Martin Fischer, will be responsible for operations, which entails production and purchasing. A certified production expert, Fischer joined the company on March 1, 2018 and will now be advancing the modernisation and future alignment of production processes. Heads of production Bernd Tröger (Schwaig facility) and Frank Stengel (Wiehe facility) will report to him.

Paolo Zirondoli, General Manager Sales, will oversee the company’s global sales activities. He will be head of all sales teams of all subsidiaries and global representations.

CEO Gerd Liebig will also be responsible for engineering and quality management with immediate effect, which puts him in charge of the overall organisation of Sumitomo (SHI) Demag. Dieter Schuster has been appointed Head of Quality Management, reporting directly to Liebig. His main focus will be on the improvement of customer-oriented quality management and the optimised integration of quality in engineering and production.

Hideki Kuroiwa was appointed Chief Collaboration Officer and remains a member of the management team. He is tasked with special activities of outstanding corporate importance, such as the company’s future strategic alignment and the advancement of corporate ties with Sumitomo in Japan.


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