Arburg Italy: new subsidiary manager

Raffaele Abbruzzetti succeeded Björn Norén

Marketing - Wednesday, 9 January 2019

On January 1, 2019, a new subsidiary manager took over at Arburg's Italian subsidiary in Peschiera Borromeo: Raffaele Abbruzzetti was appointed to the role as the successor to Björn Norén, who retired from his position at Arburg at the end of 2018. In spite of his retirement, Björn Norén will continue to be involved with the company via his family company Sverital, a long-term automation partner of Arburg in Italy. The companies also intend to build on this successful partnership in the future.

Raffaele Abbruzzetti joined Arburg in November 2018 and has worked closely with Björn Norén to prepare for his new role. To guarantee a smooth transition for customers, Björn Norén will remain available to his successor in an advisory capacity for some time after the official handover at the start of 2019.

Raffaele Abbruzzetti graduated from university with a degree in electrical engineering and has many years of experience in the sale and servicing of industrial systems in the packaging sector. The new subsidiary manager has been closely involved in a number of projects and is an experienced and successful salesman, both in commercial and technical fields. In addition to his native Italian, he speaks fluent German and English. His personality and professional achievements to date make the new subsidiary manager a great fit for Arburg and this leadership position in the Italian market.

Raffaele Abbruzzetti has inherited an exceptional team from his predecessor Björn Norén, who has successfully established and expanded the subsidiary over the past 25 years. The team is comprised of 37 Arburg employees and 14 sales representatives for the nine sales regions. Björn Norén's career with Arburg in Italy spanned a period of 40 years, during which the expert applied his technical and commercial knowledge, solid market experience and large industry network to help Italy become Arburg's largest European market.

Since 1957, Arburg has been working with Sverital, a company which is now managed by the third generation of the Norén family. For many years, the partnership between the companies has been a gateway to the Italian market, enabling both parties to venture into areas such as turnkey solutions. In the future, the partnership between Arburg Srl and Patrik Norén and his father Björn will not be limited to automation, but will be expanded to incorporate the future market of digitalisation - to highlight the potential of Industry 4.0 to Italian customers and develop individual solutions for this market.


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