Managerial changes

New segment heads at Covestro

Marketing - Tuesday, 5 September 2017

Covestro has announced managerial changes in its Polyurethanes and Coatings, Adhesives, Specialties segments effective September 1, 2017.

Markus Steilemann, who has been Chief Commercial Officer (CCO) with board of management responsibility for innovation, marketing and sales since April 2017, will relinquish his position as head of the Polyurethanes segment, which he has held since the start of 2016. Plans call for him to succeed Patrick Thomas as CEO of Covestro next year.

The new head of the Polyurethanes segment will be Daniel Meyer, who has headed the Coatings, Adhesives, Specialties segment since 2011. He will be succeeded by Michael Friede, who currently manages the company’s global elastomers business from France.

Daniel Meyer joined Bayer France in 1992. After transferring to Bayer in Leverkusen in 1997, he occupied various positions in the pigments business before becoming product manager for coating resins in 2002, initially in Europe, the Middle East and Africa, and subsequently around the world. From 2004, Meyer held a number of different positions in Asia-Pacific for a total of eight years, including managing the marketing of coating raw materials. He went on to head Business Development before assuming responsibility for the entire Coatings, Adhesives, Specialties segment in the region, and subsequently around the globe.

Michael Friede came to Bayer as a trainee. After working in the corporate audit department and as an assistant to the board of management, he spent a number of years in procurement, some of them in the United States. In 2012, he returned to Germany to manage the global key accounts team in the Coatings, Adhesives, Specialties segment. He assumed global responsibility for Covestro’s elastomers business in 2014.


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