MacPlas: the magazine of Plast 2018

Let’s talk about you!

Marketing - Wednesday, 10 January 2018

Covering for over forty years the field of technical information for the plastics and rubber industry, MacPlas is the house organ of Amaplast - the Italian plastics and rubber processing machinery and moulds manufacturers’ association - and also the official media partner of Plast, the international trade fair which takes place every three years in Milan.

Over the years, the increasingly authoritative paper edition of the magazine has progressively been flanked by a website and then a newsletter, channels that today add up to a wide and varied range of platforms able to meet all the communication and advertising needs of companies, associations, institutions and universities operating in the plastics and rubber industry.

This year, 2018, MacPlas will be covering Plast, the leading trade fair in Europe and also one of the most important at international level within the plastics and rubber industry. The event will run from 29 May to 1 June at the Milan fairgrounds of Fiera Milano.

MacPlas will indeed be providing full and detailed coverage of Plast 2018, and is already able to offer a range of opportunities for companies wishing to promote their activity and exhibitors wanting to advertise their participation in this four-day event, namely:

- the English-language magazines MacPlas and MacPlas International (these will be distributed at the entrance to the fair);

- the daily “paper” MacPlas Daily News (three issues during Plast 2018);

- the website MacPlas Online (in Italian and English), with its daily updates;

- the newsletter MacPlas E-News (in Italian and English), sent out weekly to a total of 30,000 readers.

Added to all this, it offers tailored mailing service (DEM) and publication, on the main social networks, of news already published online.

Full information is provided in the media kit (click here to download). Furthermore, those interested also stand to benefit from planned discounts, as well as the Italian government’s tax incentives for investments in advertising (increased in 2018 compared with 2017).

In short, there is no time to lose. After all, as Oscar Wilde famously put it: “There is only one thing in the world worse than being talked about, and that is not being talked about!”

 

For more information, or to work out proposed advertising plans for 2018 commensurate with your specific needs, please contact Giuseppe Augello. (e-mail: g.augello@macplas.it; tel.: +39 02.822.837.30).


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